Dennis Craig Black's journey in the world of fly fishing is more than a profession; it's a legacy. Growing up along the North Umpqua River in Oregon, Craig was immersed in an environment that fostered a deep connection with nature and the art of fly fishing. From a tender age, under the guidance of his father, Dennis J. Black, founder of Umpqua Feather Merchants, Craig mastered the intricate art of fly tying. From tying flies personally, to professionally, to training dozens of professional tiers, Craig’s hands don't just tie flies; they weave stories of tradition, passion, and excellence.